#Penc newsletter professional

In general, you’ll want to map out the process in a few steps.

There are a few things to keep in mind when building a professional newsletter. Read our deep dive post on this subject if you want to get to know more UX design patterns. There are, of course, more UX design patterns that you can use, but the Z pattern is certainly the most appropriate for newsletters. Done right, a Z pattern layout ensures that you avoid engagement turnoffs like a “text wall of death”, or noisy. The images you set in the pattern also add attractiveness and additional context. The Z pattern gives your content room to breathe with white space. Essentially this makes your content look more accessible and more inviting. The Z pattern also allows splitting your newsletter into bite-size chunks that allow your readers to focus their attention on one item of content at a time. This creates a fluent eye motion that feels intuitive for most people, and even pleasurable (kinda like looking at a tennis match with the ball going from side to side). Meaning their eyes will go left to right and then top to bottom. The Z pattern trains a user’s eyes to go in a zigzag pattern. The idea is to lead your reader with a fluid pattern that the eye can follow.įor example: Below we have a Z pattern layout. Organized your layout in a user friendly pattern

#Penc newsletter professional